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ArtsyFartsy News

Sign Your Work
February 2007

Sign your work. There is a weird idea out there that signing your work somehow gets in the way of the "artistic-ness" of the painting! PUH-LEASE! The buying public needs to know who the artist is! Don't hide or camouflage your signature, but also don't put it right across the center either. Choose a signature, whether painted or script, but keep it consistent. It's one of the best marketing tools you can do for yourself! Oh -- don't be cute and only use one name, like "Bill" or "Cindy." There are very few people who can get by using only one name... Picasso, Cher and Madonna come to mind! Here's another big no-no.... regardless what you have seen in the past, the front of your painting requires only your name. Do not put all those art memberships and organization initials after your name. Your buying public has no idea what all that means. It's just a distraction from looking at the painting. Also do not put a copyright (©) on the front. Your painting looks like a print if you do that!

Put all that stuff on the back of the painting: the ©, your name and the year you created it. All those membership initials and personal accolades go on your bio and resume, not on the painting.
 Red Square

Bob at SAF 9-06
Bob at Sausalito Art Festival 9-06

Copyright ©2007 Robert Burridge. All rights reserved.
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Robert Burridge Studio
Arroyo Grande, California
805-459-1503
rburridge@robertburridge.com
www.robertburridge.com


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